I had to reproduce this quote from an article in the NY Times titled:
“Warning Habits May Be Good for You”. It discusses how a scientist teamed up with several mega-corporations to figure out how to instill the positive habit of handwashing with soap to reduce infections. So the scentist decided she should ask them how to create effective campaigns, as the public health campaigns weren’t effective. She then utilized their techniques and saw huge improvement in the using soap habit! The quote below is from a corporate employee discussing their approach to selling. Please read this and see if you get the problem.
“For most of our history, we’ve sold newer and better products for habits that already existed,” said Dr. Berning, the P(rocter)& G(amble) psychologist. “But about a decade ago, we realized we needed to create new products. So we began thinking about how to create habits for products that had never existed before.”
Ok so I bolded it for you! The article never asks (as it wasn’t the point)-but yet so obvious-why did “we” need to create new products? And in doing so train millions of people to purchase and use products for which they had no need! Think of the implications-the money spent on products that are unnecessary, the packaging materials, the disposal, the pollution. Yes jobs were created-but could other more positive jobs have been done? Yes. Could money have been spent in more helpful, caring ways? Yes. This is what Ecoradish, my website is about. Think before you spend.
